How our new campaign is showing the power of ‘One Good Day’

This winter, families raising disabled or seriously ill children are facing some incredibly tough choices. Many are telling us they’re juggling rising costs, increasing worry, and the daily pressures of caring. That’s why we’re launching One Good Day — a campaign that shows how even a single moment of joy, calm or connection can help change everything.

At the heart of the campaign is a short film sharing the story of Daniel, his mum Esther, dad Charles and brother David. For years, medical appointments and money worries meant they rarely had the chance to spend proper time together. Their One Good Day — a simple, happy trip to the zoo — became a moment they will always treasure. It’s a reminder of what so many families tell us they need: time to breathe, rest and feel like a family again.

Why One Good Day matters

Through our latest Cost of Caring 2025 report, we know how difficult things are right now:

• 51% of parents are skipping their own meals so their children can eat.
• 1 in 3 families can’t afford to keep their home warm.
• 80% can’t replace essential items like beds, fridges or washing machines when they break.

When life feels this heavy, even one good day can give families hope and strength to keep going.

What One Good Day looks like for different families

Every family’s One Good Day is unique. With support from our grants, families have recently been able to create special moments like:

• A VR headset for Mikey, helping him play and connect with friends despite complex medical needs.
• A calming projector and new bedding for Jessica, giving her the comfort she needs to sleep through the night.
• A Toniebox for Finn, helping him drift off calmly after long, overwhelming days.
• A day out together for Daniel and his family – something they hadn’t been able to enjoy for years.

“The trip gave us a chance to be a family together. We’ll cherish it forever. One good day made us feel like we could keep going.”

Daniel’s mum, Esther

Our Group CEO, Cheryl Ward, CBE, explains why the campaign feels so important:

“The families we support aren’t asking for luxuries — they’re asking for breathing space. Our One Good Day campaign shows that small things — a sensory toy, a night’s sleep, or a family trip — can make an enormous difference. When families have spent months just getting through each day, one good day can help remind them what life can feel like again.”

How you can get involved

We’d love your support to help more families experience their One Good Day this winter. If you can, please donate and share the campaign with your networks. 

Every pound helps bring moments of joy, rest and connection to families who need them most — making life feel a little brighter, even in the hardest months.