McCain partner with Family Fund We’re delighted to announce a new £1 million partnership with McCain, producer of some of the nation’s favourite foods. The partnership will support our goal to provide 150,000 grants and services a year to families raising disabled or seriously ill children. The grants will enable the families to access essential items, including kitchen appliances such as fridges and ovens, and technology such as tablets and computers. Alongside this pledge, McCain is also using its platforms to drive greater awareness of our work and the needs of the families we support. This includes a nationwide Family Fund limited edition pack of McCain Home Chips, designed by art competition winner Charlie Conway, who is 10 years old, is autistic and has a brain injury. We have been able to support Charlie and his family over a number of years. Charlie’s mum, Katie, tells us, “Charlie needs a really high level of care and support and lockdown has been really challenging for us at times. We were once told Charlie would never be able to walk or talk - but he did, and his achievements never fail to amaze us. He was overjoyed when he saw his drawing has been chosen to appear on millions of McCain’s special packs. As parents, we always try and focus on what he can do rather than what he can’t and show him that we believe in him.” Howard Snape, McCain GB President, says, “This is a critical moment. We have all seen how the pandemic is severely affecting families, especially those already facing challenges in their lives. As Family Fund’s research has shown, the pandemic is pushing these families to the edge, with many having to shield due to their child’s condition, and their need for support is greater than ever. “As a family-owned business, supporting British families is a priority for us and we are determined to play our part to help address those most in need. Family Fund is doing some incredible work and we want to make a difference to the families who are most vulnerable. We believe businesses have a responsibility to show support and drive change, that’s why it’s vital that all of us in a position to help take meaningful action to support those most in need during this immensely challenging time.” The partnership comes as part of McCain’s ambition to make a difference to British families and communities across the country, with a particular focus on championing different types of families at mealtimes through its We Are Family campaign. As part of its response to COVID-19, McCain has also worked to donate more than 400,000 meals to FareShare as the charity worked to get food out to its network of 11,000 charities. Cheryl Ward, our Chief Executive, explains the difference this partnership will make. “Raising a disabled or seriously ill child or young person costs around three times more than children without additional needs. Many parents become full time carers, often unable to work due to the need to provide higher levels of support, and what may be round the clock care. “Parenting children with complex physical and emotional needs can be challenging, but families absolutely need and deserve the chance to enjoy the simple things in life – like coming together at mealtimes. This is why we are so thrilled to partner with McCain whose support will drive us towards our goal of providing 150,000 grants and services to vulnerable families.” Visit www.mccainfamilyfund.co.uk to find out more about our new partnership.